When it comes to digital receipts, the issue of latency (the time it takes to receive a digital receipt after purchase) continues to be a central factor in the success or failure of any ereceipt program.
eReceipts are fast becoming the best method to distribute receipts and a powerful retail marketing tool. Digital receipts already bolster a 40-75% adoption rate with shoppers. To better optimize your ereceipt program, we offer the following best practices...
Closing the sale is your ultimate goal as a retailer. Everything you do is leading to the moment of purchase – so you want that moment of purchase to be perfect. You don’t want anything that potentially dissuades your customer from completing the purchase, or sticks in their mind and prevents them from making a future purchase.
With that in mind, let’s talk about some ways to make sure your checkout customer experience is the best it can possibly be...
Anyone in retail should be able to tell you that getting a customer to purchase the first time is only half the battle. Once they’ve purchased, you have to work to keep them engaged so they stick around, become a loyal customer, and make repeat purchases. But it can be a real struggle to keep a customer engaged post-purchase. How do you get in contact with them? What do they want from you?
More stores closed in 2008 than ever before - 6163 in a single year. Yet 2017 is poised to outdo 2008 by a long shot. As of June 20, 5300 stores have announced they are closing some (or all) of their doors, setting 2017 up to close nearly twice the amount of stores in 2008.
Your paper receipts could be causing breast cancer, diabetes, heart disease, and negative brain alterations. Ouch. As a retailer, you never want to be putting your customers or your staff in danger, at the very least because you don’t need to deal with lawsuits and OSHA violations. So it’s pretty important to investigate possible causes of harm within your store and deal with them...
A life hack is a strategy or technique that helps someone live their life in a more efficient manner. They can be pretty ingenious - like using a can opener to open blister packaging instead of scissors.
We here at FlexReceipts are obviously pretty fond of dynamic digital receipts, in fact, we’d go ahead and tell you we’re totally passionate about them. But why are we so passionate about dynamic digital receipts that we decided to go ahead and make them our whole life? Because dynamic digital receipts mean more sales for your store. It’s as simple as that.
Personalized mass emails, ostensibly an oxymoron, are all the rage these days. Personalized emails improve click-through rates by an average of 14%. A personalized subject line is 26% more likely to be opened. And there are more stats where those came from.
We all know email is the most successful marketing channel. But in order for it to be your most successful, you have to have subscribers to email. As a retailer, you face unique challenges to your list building, especially if you have a brick and mortar location (or are brick and mortar only).